An American Success Story

About J.R. United & Havana 1960

Havana 1960 by jr united

JR United has a long and proud history dating back to the 1960s. Julio Reinerman (J.R.) Grosfeld, a Cuban Jew who immigrated to the United States and worked as a traveling bedspread salesman, saw an opportunity to become his own boss. He founded JR United in 1967, and soon added his older brother, Jaime, to the organization. Together, they created the first sheet sets sold in the United States. As the company grew, Julio expanded it nationwide.

Fast Facts

  • Only minority-owned supplier of hotel linens in the nation
  • Family owned and operated for more than 50 years
  • 30 percent average year-over-year growth since 2012
  • Average employee tenure of 20 years
  • Headquartered in Hollywood, Florida

When Julio’s son, Salo, joined the company as president after graduating from the University of Miami in 1982, they began manufacturing linens through joint ventures in South America – a first for consumer (home) textiles.

The company has been associated with leading consumer brands and national retailers, such as Martha Stewart, IZOD, Perry Ellis, Sure Fit, and The Beach People.

In 2012, JR United began supplying linens to the hospitality industry, including leading hotel chains such as Ritz Carlton, Four Seasons, Hilton, Hyatt, Marriott, and Waldorf Astoria, as well as many independent hotels.

Today, JR United continues to lead the industry with new innovations such as sustainable materials and practices, digital technologies like RFID tracking for inventory, and value-added services. We are also expanding our customer focus beyond Florida and the Caribbean to serve the U.S. Northeast corridor, Hawaii, Las Vegas, and international hospitality centers.

Contact us at (305) 933-7100 or for more information on how JR United can solve your linen management challenges.

The Best Towels and Sheets in the World!