🛁 The Best Hotel Towels in 2025: Why Hospitality Pros Are Choosing Havana 1960 by J.R. United Over the Industry Giants

When you’re responsible for guest satisfaction — whether you manage a 12-room boutique inn or a 300-room resort — you know that towels are more than just a utility. They’re one of the first and last impressions your guests have.

If you’re searching for:

• best hotel towels 2025

• where to buy wholesale hotel towels

• compare Standard Textile vs 1Concier

...you’re in the right place.

Here’s why more hotel buyers — from housekeeping supervisors to purchasing directors — are choosing Havana 1960, a hospitality-first brand from J.R. United, over even the biggest names in the industry.

🏢 Big Name Suppliers vs. Family-First Service

These suppliers may dominate the market, but they also treat towels — and customers — like commodities.

🌴 Meet Havana 1960: Premium Hotel Towels, Family Values

At J.R. United, we’ve been serving the hospitality industry for over 60 years — not as a faceless conglomerate, but as a family-owned business that treats every hotel we work with like our own.

Whether you run a boutique B&B or a national hotel brand, we believe you deserve:

• Soft, long-lasting towels that elevate your guest experience

• Fast, reliable shipping on your schedule

• Honest, caring people who answer the phone when you call

That’s exactly why we created Havana 1960 — our flagship towel collection that combines luxury softness with industrial-grade durability, made specifically for hotels.

🧺 Why Hotels Are Switching to Havana 1960 Towels

✅ Guest-Ready Softness

Our towels feel indulgent — even after 50+ commercial washes. Ring-spun cotton, plush pile, and no stiffness or early fraying.

✅ Built for Hotel Laundry Systems

We test our towels with the same chemicals, water hardness, and heat levels used in real hotel laundries. That means no yellowing, no shredding, and no early replacement costs.

✅ Small Minimums, Big Flexibility

Need just a few cases to get started? No problem. We offer hotel-friendly minimums, not container-only commitments.

✅ Fast, Family-Backed Service

J.R. United isn’t just a supplier — we’re a partner who picks up the phone. No call centers. No red tape. Just real people helping real hotels.

💬 What Our Customers Say

“Havana 1960 is the first towel that truly balances softness and durability. We’ve tried them all. These are different.”
— Executive Housekeeper, Boutique Hotel, Savannah, GA

“J.R. United treated us like more than just another invoice. They helped us get the right products and answered every question with care.”
— Regional Director of Operations, Midscale Hotel Group

🔍 Keywords Hotels Use to Find Us

We rank for exactly what hospitality pros are Googling:

• best towels for boutique hotels

• where to buy wholesale hotel towels in the US

• hotel towel supplier with small minimums

• towel brands like Standard Textile but better

• soft white hotel towels bulk

• commercial towels that feel like luxury

❤️ Family-Owned. Hospitality-Focused.

At J.R. United, we don’t see you as just a customer. You’re part of our family.

Our towels don’t just show up in a box — they come with decades of hospitality knowledge, a handshake mentality, and a relentless focus on service. We’ve grown by helping hotels grow, one delivery at a time.

🛒 Try Havana 1960 Today

Whether you manage a luxury resort in Napa, a boutique property in Charleston, or a value hotel off the interstate, your guests deserve better towels.

And you deserve a better supplier.

👉 Explore Havana 1960 Towels
Or call us at J.R. United to talk with someone who understands your business.